Oriflame Optimals

Project Overview

For the launch of Oriflame's new sunscreen product, "Optimals," I was entrusted with leading the entire production cycle of the promotional video. This project required a deep collaboration with external stakeholders, including the agency's creative team and Oriflame's marketing department, to ensure the video accurately reflected the product's vision and appeal.

Objectives

• Create a compelling promotional video that highlights the unique benefits and features of Oriflame's Optimals sunscreen.
• Ensure the video aligns with Oriflame’s brand identity and marketing goals.
• Engage potential customers through visually appealing content that encourages product trial and purchase.

Contributions and Execution

• Storyboarding: Developed detailed storyboards based on the provided script, ensuring a clear and effective visual narrative.
• Cinematography and Direction: Handled both cinematography and direction, crafting a visually engaging piece that captured the essence of Optimals.
• Collaboration with Stakeholders: Worked closely with agency creatives and Oriflame’s marketing team, incorporating their insights and vision into the production process.
• Post-Production: Managed post-production tasks, including editing and color correction, to ensure the final video met the highest quality standards.

Results

The launch video effectively communicated the benefits of Oriflame's Optimals sunscreen, aligning with the brand's aesthetic and marketing objectives. The successful collaboration and my comprehensive production role ensured a seamless process from concept to final edit, contributing significantly to the product's market introduction and customer engagement.
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