Oriflame Optimals
Role: Lead Producer,
Overview:
For the launch of Oriflame's new sunscreen product, "Optimals," I was entrusted with leading the entire production cycle of the promotional video. This project required deep collaboration with external stakeholders, including the agency's creative team and Oriflame's marketing department, to ensure the video accurately reflected the product's vision and appeal.
Objectives:
• Create a Compelling Promotional Video: Highlight the unique benefits and features of Oriflame's Optimals sunscreen.
• Align with Brand Identity: Ensure the video aligns with Oriflame’s brand identity and marketing goals.
• Engage Potential Customers: Produce visually appealing content that encourages product trial and purchase.
Contributions and Execution:
• Storyboarding:
- Developed detailed storyboards based on the provided script, ensuring a clear and effective visual narrative that aligned with Oriflame’s vision.
• Cinematography and Direction:
- Handled both cinematography and direction, crafting a visually engaging piece that captured the essence of Optimals.
- Ensured the visual style was consistent with Oriflame’s brand aesthetics and appealed to the target audience.
• Collaboration with Stakeholders:
- Worked closely with the agency creatives and Oriflame’s marketing team, incorporating their insights and vision into the production process.
- Facilitated regular updates and feedback sessions to align on creative direction and ensure stakeholder satisfaction.
• Post-Production:
- Managed all post-production tasks, including editing, color correction, and sound design, to ensure the final video met the highest quality standards.
- Applied motion graphics to enhance the visual appeal and effectively highlight product features.
Results:
- The launch video effectively communicated the benefits of Oriflame's Optimals sunscreen, aligning with the brand's aesthetic and marketing objectives.
- The successful collaboration and my comprehensive production role ensured a seamless process from concept to final edit.
- The video significantly contributed to the product's market introduction and customer engagement, driving increased interest and sales.
Conclusion:
This project underscored the importance of a cohesive production process and effective stakeholder collaboration in creating impactful marketing content. My contributions in storyboarding, cinematography, direction, collaboration, and post-production were crucial in ensuring the success of Oriflame's Optimals sunscreen launch, demonstrating my expertise as a successful content producer and marketing strategist.